How To Make MONEY With Google Business Profile
Title: How to Generate Business and Make Money from Google My Business
Introduction:
In 2019, the idea of offering optimization services for Google Maps and Google My Business seemed like a sure way to get clients for local SEO. However, the reality proved to be quite different. This blog post will explore the journey of a web designer who faced challenges in acquiring new customers and how he turned things around to build a successful business with Google My Business. We will delve into the mistakes made along the way and provide two strategies to generate business and make money from Google My Business.
Background:
Before diving into the strategies, it’s essential to understand the web designer’s initial dilemma. After years of designing custom templates for Content Management Systems (CMS), the rise of platforms like Wix, Shopify, and Squarespace disrupted the market. These platforms offered cheaper options, causing a decline in the traditional web design business. To adapt and survive, the web designer had to rebrand and market themselves, leading to the creation of a YouTube channel and starting a blog focused on SEO.
Mistake #1 – Lack of Credibility and Authority:
The first mistake made was relying solely on cold emailing local businesses to promote SEO services. This approach lacked credibility, trust, and authority, as the businesses had no prior knowledge of the web designer. The lesson learned was that establishing credibility and authority is crucial in gaining clients’ trust and securing their business.
Mistake #2 – Narrow Focus on Budgeted Businesses:
The second mistake involved targeting businesses with existing budgets such as doctors, dentists, constructors, solicitors, and estate agents. Even though these businesses had the means to invest in web design services, they still showed no interest. This revealed that budget alone does not guarantee a client’s willingness to engage with a particular service or offer.
Strategy #1 – Build Expertise and Portfolio:
Building oneself as an expert takes time, but credibility can be gained through examples of work. To build a portfolio, offering services for free to local businesses or known acquaintances provides an opportunity to gain experience and showcase work to potential clients. By ranking well and demonstrating results, credibility and trust increase, attracting further clientele. Attending industry conferences, trade shows, co-working spaces, and local events also allows one to engage with potential clients directly.
Strategy #2 – Offer In-Demand Services:
Another approach to making money from Google My Business is to offer various services beyond SEO. Services like Google Street View, branding consistency across platforms, consistent local listing information (NAP), website building, citation building, keyword research, brand audits, page speed optimization, mobile optimization, regular posting, photography services, and more can be monetized. These services address specific needs and pain points of businesses, making them valuable and desirable.
Conclusion:
Ultimately, credibility, trust, authority, and the customer’s perception are pivotal in generating business and making money through Google My Business. By establishing oneself as an expert and showcasing a portfolio of work, potential clients will be more inclined to engage. Additionally, offering in-demand services tailored to specific business needs can lead to profitable partnerships. While quick and potentially risky methods may exist, prioritizing long-term success and adhering to Google’s policies is the safer, more sustainable path.
By following the outlined strategies and leveraging the recommended tools and resources, individuals interested in helping businesses grow their online presence with Google My Business can establish a successful venture. By understanding the importance of credibility, trust, authority, and the customer’s perception, one can position themselves as a trusted expert in the field, leading to long-term success.
Head over to the 30-day free course mentioned in this blog post to learn more about ranking on Google My Business and starting your journey towards helping other businesses succeed on the platform.
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